Generative AI: Differentiating disruptors from the disrupted

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Generative AI: Will you be a disruptor or disrupted?

Though still an emergent technology, generative AI has the potential not only to reshape key business operations, but also to shift the competitive landscape across most industries.

In fact, generative AI has already started to materially transform traditional business functions, such as product innovation, supply chain logistics, as well as sales and customer experiences. To remain competitive, effective adoption of generative AI is critical. Businesses that successfully navigate this landscape will likely emerge as leaders within their industry.

This MIT Technology Review Insights report, produced in partnership with Telstra International, will seek to address critical questions asked today by business leaders:

  • What changes will generative AI bring to human-to-machine interactions in the next three years?
  • How will generative AI change business functions and models in the next three years?
  • What will be the job functions that will be significantly impacted, moderately impacted, or minimally impacted?
  • What are the initial processes and functions that will be able to make the most immediate use of technology?




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